Pro-Health China, one of China’s fastest-growing health and skincare direct selling companies, hosts up to three incentive and training programs annually for everyone from its general staff to its top-tier achievers. Following a highly-successful VIP incentive event held in Sydney in 2008, the company was keen to bring another incentive program to Sydney.
Sydney, known as a city that inspires and motivates, was chosen as the perfect destination for Pro-Health’s Annual Conference. This was the first time this event had been held outside Asia.
In September 2014, Sydney warmly welcomed over 5,000 delegates from China to experience the best that Sydney had to offer. Delegates arrived in seven waves, with an identical five-day program for each. Business Events Sydney (BESydney), the City of Sydney, Sydney Business Chamber, New South Wales and Australian Governments and the city’s event suppliers partnered to ensure the incentive was a success.
Sydney’s whole-of-city approach shone throughout the entire event lifecycle to ensure delegates enjoyed a rewarding and authentic Australian experience.
Sydney was seen as an aspirational and iconic destination, but the city’s safety and its multicultural, friendly residents also played a part in the decision-making process. Perfect China commented that the local Sydney and NSW suppliers went above and beyond to cater for the group’s special requests and large group size - anything was possible!