Sydney showcases its ultimate incentive credentials to international market
17 December 2015
From quad biking and a net session with legendary cricketer Glenn McGrath to canapés atop the Sydney Harbour Bridge, Sydney proved to 18 international buyers and media who were in town for Dreamtime 2015 last week that there’s simply no better place to reward, motivate and inspire than Australia’s harbour city.
Culminating in a spectacular harbour farewell on board the luxury MV Epicure yacht on Friday night (11 December), complete with a breathtaking fireworks display, Sydney’s Dreamtime Educational delivered a mere taste of the once-in-a-lifetime activities that make Sydney an ultimate incentive destination.
In collaboration with its partners, Business Events Sydney (BESydney) curated an action-packed program featuring both city-based and regional activities that included Harley Davidson rides across Sydney’s foreshore, a chance to bowl and bat with Australian cricket heavyweight Glenn McGrath, adventure activities at Glenworth Valley and a private tour of the Sydney Opera House that included a SYDNEY SHINES cocktail and a private performance from Australian soprano Penelope Mills.
“There are so many outstanding team-building and reward activities available in Sydney and its outskirts,” said Lyn Lewis-Smith, CEO of BESydney. “Our international guests have seen Sydney from all angles – from the air, on top of the bridge and sailing across the world’s largest natural harbour – I don’t think we’ve left them with any doubt about Sydney’s ability to deliver some of the best and most unique incentive programs the world has to offer.”
Ashwin Narayanan, CEO of Travel Tours in India agreed. “In the last 25 years, I have visited and experienced some of the most exciting cities in the world but there is simply none that comes anywhere close to what I experienced in Sydney last week!”
Azmat Arfin, Manager Sales – MICE and Leisure for FCm Travel Solutions in India, added, “Sydney is THE destination. It has an all-encompassing choice that can cater to all types of delegates, no matter what their idea of reward and recognition entail.
“It is no surprise that Sydney is a popular incentive destination with its renowned world’s best stretches of sand, restaurants, sightseeing, shopping, wildlife, big personalities and various fun-filled activities. Sydney can offer plenty of surprises, even to repeat visitors. There is a huge range of thrills to be found in the heart of Sydney’s urban Mecca, and a climb up the Harbour Bridge could prove to be a popular activity.”
Ms Lewis-Smith added, “Our program also highlighted some of Sydney’s newest products, such as the Sydney Opera House’s Tour & Taste of Opera package, canapés on top of the Sydney Harbour Bridge with BridgeClimb Sydney and lunch within the koala enclosure of WildLife Sydney Zoo, featuring its new WildFlight experience.”
Sydney has built a strong reputation as a must-visit destination for incentive events, particularly from its Asian neighbours.
“Business from the region continues to grow for us,” said Ms Lewis-Smith. “Events delivered from Asia have more than doubled over the last five years. And, over the past three years, incentive business has accounted for a growing share of the overall business secured by the company – increased from 45 per cent in 2013 to over 50 per cent in 2015.
“This is being driven by both new and repeat clients. It is essential we continue to demonstrate the depth and breadth of Sydney’s dynamic offering – which is always changing and renewing – for corporate groups looking for the best places on earth to celebrate and reward.”
BESydney would like to thank its strategic partners and members who made an outstanding contribution to the Sydney Educational – InterContinental Sydney, Sydney Opera House, OzJet Boating, Sydney Helitours, Glenworth Valley, Verve Creative Events, Luna Park Sydney, This Space + Events, BridgeClimb Sydney, Merlin Entertainments Group, MV Epicure, the Sydney Cricket Ground, Acts on Show, Roslyn Packer Theatre and Trippas White Group. And, a special thanks to Tourism Australia, the organisers of Dreamtime 2015, for their partnership.
Program highlights of the Sydney Dreamtime Educational:
Sydney Opera House Taste & Tour
Take in all the mystery and majesty of a one-hour VIP Sydney Opera House Tour, where you are privy to all the stories and secrets behind the commissioning, construction and controversy surrounding Danish architect Jørn Utzon’s masterpiece. What’s left to do now but relax and enjoy three arias from Penelope Mills and a cocktail overlooking Sydney Harbour.
Absorb a 360-degree panorama of Sydney as you journey to the summit of the Sydney Harbour Bridge. Like an exposed spine, the outer rim delivers you to the peak, as the sky remains just beyond your outstretched fingers. Toast to your climb experience with canapés at the very summit or theme a climb around Sydney’s New Year, Chinese New Year or Vivid festival celebrations.
Cockatoo Island is a UNESCO World-Heritage-listed island in the middle of beautiful Sydney Harbour. Enjoy interactive lunch from celebrity chef Massimo Mele at Biloela House and learn of the historical significance this island holds for Sydney-siders.
Oz Jet Boating
An Oz Jet ride is way more than just a boat ride. It’s an amazing and unique sightseeing adventure. The famous Red Shark boats begin the adventure at Circular Quay right near the famous Sydney Opera House.
As the pioneer of interactive songwriting, SongDivision helps its clients to effectively communicate with their target audience with inspiring and entertaining programs that enhance performance in any industry. The musicians, management, producers and facilitators are the best in the business, ready to help deliver a one-of-a-kind musical experience. The delegates wrote and performed an original song which best expressed their Dreamtime experience.
WILD LIFE Sydney Zoo
Located on the water’s edge of Darling Harbour, WILD LIFE Sydney Zoo offers guests a truly memorable experience with a difference. Enjoy cocktails next to one of the world’s biggest saltwater crocodiles, or enjoy an open-air event on the stunning the Koala Rooftop. The Zoo’s new WILD Flight experience is a self-propelled ride where delegates can fly through the attraction's aviary. Riders will see kangaroos from the above, glide past princess parrots and other feathered friends and even take a daring journey above Rex, the zoo's huge five-metre crocodile.
Arrive at your destination faster and fresher, and without the delay of congested roads and red lights, with Sydney Helitours. Helitours depart from Sydney Airport with a detour over Sydney Harbour.
Australia’s most popular Harley and Motorcycle Tour company can take delegates on scenic tours from Watsons Bay to Mrs Macquarie’s Chair. Riders are professional, experienced and most of all fun!
Glenworth Valley is situated on 3,000 acres of unspoilt wilderness with 50kms of private trails to explore in a deep valley in the hinterland region behind the Central Coast, a leisurely one-hour drive from Sydney.
About Dreamtime 2015
Held every two years, Dreamtime is Tourism Australia’s premier incentive travel showcase that provides a business, educational and social environment for Australian suppliers to meet with qualified international agents of corporate meetings and incentive programs.
• Dreamtime 2015 highlights