Decide on all the key elements of your business meeting event before you approach suppliers or lock in dates. Brainstorm your ideas to be sure you cover off every option and select the best themes, dates, speakers and venues that will make your event a success.
Decide who should be involved in the initial planning process, and schedule a brainstorming session. People involved in the brainstorming process do not necessarily need to be the same team that will help you plan the event from beginning to end; essentially the key stakeholders and creative minds should be part of this process.
Before you get creative, discuss previous events and take some time to critically evaluate them. Pay attention to what worked in the past and what didn’t, to avoid repeating previous mistakes. Remember that sometimes an event fails simply because it is held at the wrong time. With a little adjusting, it could be a winner the second time around.
Have a list of subjects to brainstorm. These are likely to include: