- About us
- Why Sydney
- Bid for an event
- Plan an event
Selecting a theme
Often events benefit from a consistent theme. Business meetings and conferences may choose themes that convey strong messages, while gala events benefit from imaginative and decorative themes. Once you’ve chosen a theme, it will pervade every aspect of your event.
Step 1: Stick to your brand
It’s easy to get carried away coming up with imaginative themes for your event, but they should always be relevant to your business culture and brand. If there is a specific message to your event, your theme should strongly support it.
Step 2: Brainstorm ideas
Themes can be tied to almost anything: historical events, popular movies, music genres… the list goes on. You can be creative but still remain relevant. For example, if you’re planning a party for a fast-paced advertising firm, you could try a 'grand prix' or 'fast and furious' theme.
Step 3: Apply the theme
Once you’ve decided on a theme that suits your event, supports your message and upholds your brand, you’ll need to apply it across the board. The theme should be incorporated into the promotional, decorative, catering, entertainment and promotional aspects of your event.
Apply the theme to:
- Invitations
- Welcome and entry signage
- The sign-in book
- Decorations
- Seating cards
- Table decorations
- Food and beverages
- Music and entertainment
- Photographs
- TV screens
- Activities
- Personalised programs
- Party gifts
- Follow-up correspondence
Resources
- Download BESydney's Event themeing guide that provides ideas to spark your imagination, and guidelines as to how themes can be applied to your decorations, entertainment, speakers and catering
- Use our free event planning resource, AccessNSW, to find the best decorators and professional event planners. You can submit a Request for Proposal online
